Production -
Traktor - Icon Films
Role -
VFX On-set Supervisor
VFX Company -
MPC / The Mill
The film shows children using play to navigate their way and overcome obstacles on their journey to deliver gifts. The overarching campaign narrative highlights that play, not perfection, is the best way to bring people together to have fun throughout the season. This narrative was rooted in cultural insight, with new research from the LEGO Group finding that the vast majority (84%) of children wish they could play more with their parents.
Technical challenges
Since Katy Perry was unavailable on the shoot dates in Bulgaria, we had to film everything without her. She was later filmed separately on chroma in London and added in post.
Classic VFX challenge! Matching lighting, camera angles, and overall integration was crucial to making it seamless.
